What-the-What?! Wednesday No. 2

This What-the-What?! Wednesday features an incredibly sexist board game from the 1960s! 

It's called What shall I be? I found this game, complete with all the pieces,  several weeks ago at Savers and picked it up for a few dollars. I thought it might make a great prop for that Mad Men party I've been meaning to host for months now...

Don't you think it looks like something straight out of Sally Draper's room?

 But after I got the game home and examined it further, I realized it's a pretty sad display of the 1960s view toward women! Game cards include terms like, "Your makeup is too sloppy" and "Correct Posture." Because, you know, makeup application is very important if you're going to be a career girl!

 Heart cards feature words like, "You are a hardworker", which is a nice one compared to "You are overweight" or "You are too emotional."

Can you imagine if they tried to sell this today?

Feminists would be outraged at this game, which top careers for little girls includes only: ballerina, school teacher, actress, model, nurse, and flight attendant.

Yet back then, I'm sure people thought nothing of giving little girls a game like this. I bet they even thought it was progressive for those times, when women were finally becoming accepted in the workplace. 

While it is a surprising sign of the times for the 1960s, it is a fun piece for those drawn to mid-century modern and 60s retro games. 

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What-the-What?! Wednesday

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Cheers, Heather @ Lark & Lola